New HTC One may be launched in March 2013

Taiwanese phone manufacturer HTC Corp. has been struggling of late in the smartphone market. Now the tech company is looking to tilt the odds in its favor by launching a new phone under its One brand, according to reports on February 20, 2013.

The new HTC phone will allegedly have a custom-built home-screen, similar to that of the Microsoft Windows Phone. However, the underlying platform will be Android-based. The phone also has a 4.7-inch screen with a 1920 x 1080 pixel density. This makes the phone quite small as compared to others such as the Droid DNA, which sports a 5-inch screen.

Jonah Becker, who is a design director with HTC had to say the following at a press conference in New York, ” (There is) precision machining that goes into making the virtually all-metal body of the phone. In a design reminiscent of the iPhone 5, HTC has eliminated all the little gaps between different parts, giving the phone a smooth, tight feel in the hand.”

According to industry sources, the new HTC One may go on sale late in March 2013 and the company could partner with Sprint Nextel, AT & T and T-Mobile as well. However one would have to wait and see when the exact due date of the phone would be.