Cupertino based company Apple has delayed the launch of its new policies related to privacy. The fresh privacy rules had put a question mark on billions of worth advertising revenues for some of the major developers including the social networking giant Facebook. Apple had faced a major criticism from the developers over the new rules. It will require the applications to get the permission of the users that could be done through a pop-up window, before the data is collected that allows ad targeting and tracking.
It was in the month of June, when the iPhone maker had made an announcement for the developers that it will have to include a new feature known as the AppTrackingTransparency for the launch of the iOS 14, which is its new operating system that is all set to be launched later in September, 2020. However, the developers complained that they did not have ample time to react. Even social networking giant Facebook had said that making the proposed changes would result in a cut in the ad revenue of some of the app makers by half.
Meanwhile, other developers raised their voice and said that the new change would benefit Apple’s own advertising business. The critics had also raised concerns regarding the control of the company over the iPhone. Apple has clarified that the rollout will be delayed until 2021. The Cupertino based company explained that they wish to give time to their developers and they will have to make the necessary changes.
The need to use the tracking permission will come to effect early by 2021. Apple has also said that it will also give its users an option to opt out of the tracking on an app-by-app based. The iPhone maker has also said that they want the technology to protect the users in terms of their fundamental right to privacy. With this the users will be able to understand which applications and websites might be sharing their data with other companies.
Photo Credits:Toledo blade
