Apple had experienced a week sales of its iPhones during the holiday quarter and that had resulted in offerings discounts which had not happened in 16 years. External analysts as well as Tim Cook have tentatively said that the market conditions are improving slowly. In January, 2019 it was noticed that some of the major Apple Chinese resellers had cut the price of the iPhone XR models. This week the same sellers are pushing the iPhone XS with the help of price promotions and was first reported by a leading daily.
Many people are also arguing that Apple is allowing the resellers buy the iPhone at cheaper wholesale prices than usual so as to able to offer significant discounts for the customers. It has been noticed that Suning is reducing the prices of the iPhone XS by 1000 yuan or about $150 in store and up to $195 in terms of online promotions. The purchase price of the iPhone XS MAX has reportedly been cut by 2000 yuan or almost $300.JD.com is another big outlet for the Chinese iPhone sales and is offering similar promotions with 1000 yuan discounts on iPhone XS and 1700 yuan reduction for iPhone XS Max.
Apple had earlier said that it will be lowering the price of iPhones in some of the markets to account for current fluctuations. It is not clear if such promotions are what it meant by that announcement as Apple’s retail stores and online sales channel have not changed the listed prices. The first party sales strategy of Apple is focusing on the improved value trade-in deals and 0% monthly financing options.
As per the Mixpanel chart the iPhone XR sales are rising at a decent pace but the usage share of the iPhone XS and the iPhone XS MAX has relatively fell through February. The XS MAX model continues to outsell the 5.8 inch model.
Photo Credits: MAC Rumours