Chrome 71 to block unwanted pop-ups and ads


Pop ups and fake system warnings are the most irritating factors while working on a browser. If you are one of the victims of such unnecessary pop-ups, then Google’s Chrome has got the solution. The next version of the browser Chrome 71 will block all the ads on a website if it provides an abusive experience. The abusive experience has been defined by Google as fake messages, auto-redirect without user action, phishing and unexpected click areas.

The owners of the website can keep a track of reported abusive experiences on their sites with the help of a special report page. The search engine will give them a 30 day window to take corrective measures on the experienced which have been flagged. Later the ads will be blocked on that particular site.

In 2017, Google had introduced a bunch of tools that prevented automatic redirection along with data capturing click areas and unwanted new tabs. Vivek Shekhar, the product manager of the browser said that the approach did not work as intended. Shekhar added, “However, we’ve learned since then that this approach did not go far enough. In fact, more than half of these abusive experiences are not blocked by our current set of protections, and nearly all involve harmful or misleading ads. These ads trick users into clicking on them by pretending to be system warnings or “close” buttons that do not actually close the ad. Furthermore, of these abusive ad experiences are used by scammers and phishing schemes to steal personal information.”

The search engine also said that the users will be able to disable the ad filtering through browser settings. Google is all set to launch the Chrome 71 which will have new ad-blocking features and will be out in December 2018. The browser by the search engine was released in December 2008 for Microsoft Windows and was then ported to macOS, Linux and iOS.

Photo Credits: Theinquisitr

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